Ads that drive revenue,
not just clicks.
Supportave manages your paid advertising across Google, Meta, TikTok, LinkedIn, and more — with data-driven strategy, relentless optimisation, and transparent reporting that shows real ROI.
Full-funnel coverage across every major platform
We manage campaigns on every channel your customers use — with platform-specific strategy, not a one-size-fits-all approach.
Google Ads
The world’s largest intent-based ad platform. We capture buyers at the exact moment they’re searching — and follow them across the web until they convert.
Search Ads
Keyword research, match type strategy, ad copy testing, Quality Score optimisation, and bid management to own the top of Google results for your highest-intent terms.
Shopping & PMax
Product feed optimisation, Merchant Center setup, Shopping campaigns, and Performance Max — structured to push your highest-margin products to the top of the SERP and Google Shopping tab.
Display & Remarketing
Custom audience segments, dynamic remarketing for e-commerce, and display creatives that re-engage website visitors across the Google Display Network.
YouTube Ads
In-stream, in-feed, and bumper ads with audience targeting by intent, interests, and life events — video creative direction and scripting support included.
Demand Gen Campaigns
Google’s AI-powered demand generation campaigns across Gmail, YouTube Shorts, and Discover — for top-of-funnel brand building with conversion signals.
Conversion Tracking & GA4
Full Google Tag Manager setup, GA4 event tracking, server-side tagging, and conversion import — so every click, lead, and sale is measured accurately.
Meta Ads — Facebook & Instagram
The most powerful social advertising platform on the planet. We build full-funnel Meta campaigns with creative testing at every stage — awareness, consideration, and conversion.
Campaign Strategy & Structure
Funnel-mapped campaign architecture — top-of-funnel cold audiences, middle-of-funnel video views and engagement, and bottom-of-funnel retargeting — all structured for Meta’s algorithm.
Audience Research & Targeting
Interest targeting, lookalike audiences, custom audiences from CRM data, and Meta’s Advantage+ audience tools — reaching people most likely to buy.
Creative Testing
Systematic A/B testing of hooks, formats (static, carousel, Reels, Stories), copy angles, and CTAs — so budget flows to what actually converts.
Retargeting & Retention
Website visitor retargeting, abandoned cart sequences, post-purchase upsell campaigns, and win-back flows for lapsed customers.
Lead Generation Ads
Meta Lead Forms and Instant Experience ads for service businesses — collecting high-quality leads directly in the platform, synced to your CRM automatically.
Pixel & CAPI Setup
Meta Pixel implementation, Conversions API (CAPI) for server-side tracking, and event deduplication — maintaining data fidelity in a post-iOS14 world.
TikTok Ads
The fastest-growing paid platform. TikTok’s algorithm rewards creative quality over audience size — we build native-feeling ad content that stops the scroll and converts.
In-Feed Video Ads
Short-form video ads that blend into the For You Page — hook in the first 3 seconds, clear value proposition, strong CTA. Script and creative direction included.
TopView & Branded Takeover
Premium placement ad formats for large-scale brand awareness campaigns — full-screen video on app open with guaranteed impressions.
Spark Ads & Creator Boosting
Amplify your best-performing organic content or UGC creator posts as paid ads — keeping the authentic feel while adding targeted reach.
LinkedIn Ads
The only B2B advertising platform with job title, company size, and seniority targeting. Essential for SaaS, professional services, and high-ticket B2B offerings.
Sponsored Content
Single image, carousel, and video ads in the LinkedIn feed — targeting by job title, company, industry, seniority, and skills for precision B2B reach.
Lead Gen Forms
LinkedIn’s native lead forms pre-fill with profile data — dramatically reducing friction and improving lead quality for B2B campaigns.
Message & Conversation Ads
Personalised message ads delivered directly to LinkedIn inboxes — high open rates, branching conversation flows, and event registration integration.
Pinterest & Snapchat Ads
Niche but powerful for the right product categories. Pinterest captures high-intent shoppers early in their discovery journey. Snapchat reaches 13–34 year olds at massive scale.
Pinterest Shopping Ads
Catalogue-connected Shopping ads and Promoted Pins targeting users by life stage, interests, and keywords — ideal for home, fashion, food, and lifestyle brands.
Snapchat Snap Ads
Full-screen vertical video ads, filters, and Story ads reaching Gen Z and Millennial audiences — with Snap Pixel for conversion tracking.
Platform Strategy
We advise honestly on which platforms fit your product and audience — so you don’t waste budget where your buyers aren’t. Not every brand needs to be everywhere.
Programmatic & Display Advertising
Reach your audience across millions of websites and apps through real-time bidding — with precise contextual and behavioural targeting that goes beyond social platforms.
Demand-Side Platform (DSP)
Real-time bidding across premium inventory through DV360 and The Trade Desk — targeting by intent data, lookalikes, and contextual signals.
Native Advertising
Non-interruptive ads that match the look and feel of editorial content — distributed across Taboola, Outbrain, and premium publisher networks.
Connected TV & Audio Ads
Pre-roll and mid-roll CTV ads on streaming platforms, plus audio ads on Spotify and podcast networks — for brands ready to go beyond the feed.
From audit to revenue in 5 steps
A structured process that turns underperforming ad accounts into profitable growth engines.
Account Audit
Full audit of your current ads, audiences, creatives, and tracking setup — identifying waste and opportunities.
Strategy
Platform mix, budget allocation, funnel mapping, and KPI targets tailored to your business model.
Launch
Campaign setup, tracking validation, creative upload, and controlled spend ramp-up over week one.
Optimise
Daily bid management, A/B testing, audience pruning, and creative refreshes — compounding gains weekly.
Report & Scale
Weekly performance reports, monthly strategy reviews, and budget scaling when ROAS targets are met.
What sets our ad management apart
We’re not a media-buying agency that disappears after onboarding. We’re an extension of your marketing team.
We don’t hide behind vanity metrics.
Impressions and clicks don’t pay your bills. Every campaign we run is tied to outcomes that matter — leads, sales, ROAS, and cost per acquisition. Our reports show exactly what your ad spend is returning.
Platform-certified strategists
Google Ads and Meta Blueprint certified managers who know the platforms deeply — not interns running campaigns from a playbook.
Creative that actually converts
We don’t just run ads — we advise on creative direction, ad copy, and video hooks so your creatives perform in the platform, not just look good in a deck.
Fast reaction time
Ad accounts move fast. We monitor daily and respond to underperformance within 24 hours — not at the next monthly check-in.
Integrated with your stack
We connect ad data to your CRM, email platform, and analytics — so you see the full customer journey, not just last-click attribution.
No lock-in contracts
Month-to-month management with 30-day notice. We earn your business every month through results, not contractual obligation.
Multi-platform expertise
One team managing your entire paid media mix — no hand-off between agencies, no conflicting strategies, no finger-pointing.
Paid ads questions answered
Which platforms do you manage?
Google Ads (Search, Shopping, Display, YouTube, PMax, Demand Gen), Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, and programmatic platforms including DV360, The Trade Desk, Taboola, and Outbrain.
What’s the minimum ad spend you work with?
We typically work with clients spending a minimum of $1,500/month in ad spend per platform. Below that threshold, the data volume is too low for meaningful optimisation. We’ll let you know if your budget isn’t enough to get results before we start.
Do you create the ad creatives too?
We provide creative direction, ad copy, and static image ad design. For video ads, we advise on scripts and hooks — production can be handled by your team or we can connect you with video production partners.
How soon can I expect results?
For existing accounts, we often see improvement within the first 2–4 weeks by cutting waste and restructuring campaigns. New accounts typically need 4–8 weeks of data collection and testing before hitting peak efficiency. We’ll set realistic expectations upfront.
Can you take over an existing underperforming ad account?
Absolutely — this is one of our most common engagements. We start with a full account audit to identify what’s wasting budget and what’s working, then restructure before making any significant changes.
How is your management fee structured?
We charge a flat monthly management fee — not a percentage of ad spend. This removes the conflict of interest where an agency benefits from spending more of your money. Flat fee means our incentive is always your performance.
Do you handle tracking and analytics setup?
Yes. Accurate tracking is the foundation of good ads management. We set up Google Tag Manager, GA4, Meta Pixel, CAPI, and platform-specific conversion events — and validate everything before launching campaigns.
Ready to make your ad spend work harder?
Get a free audit of your current campaigns — we’ll show you exactly where budget is being wasted and what the opportunity looks like.